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Digital Signage is basically televisions with advanced functionality that shows information, advertising and other messages... Advertising using digital signage offers local or regional ad content and messages to be displayed on digital signs with the common goal of delivering targeted messages to specific locations... 

In this advanced digital age environment. Information is delivered and retained in a much different way than 10 years ago. Typical print advertising in the local newspapers or the broad internet advertising are antiquated and have become a thing of the past. These changes have made it very difficult for companies to determine which form of advertising will be effective.  Traditional forms of advertising have become much less effective.  Digital signage has been found to be a more effective solution to reaching their local market.  Digital signage reaches people when they are in other local businesses and during their waiting period, we call this "Dwell Time".  

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